Why Rukata
Name your lowest ask.
We go find the buyer.
You do nothing.
List it once. Say how many you have and the lowest price you would take. We go looking for your buyer, and nothing we do can go under your number. For every dollar you make, I just want your two cents.
I mean both. This should be the easiest way to sell things online. Tell me when it is not.
The problem
Selling online is mostly just repeating yourself.
List it, wait, cut the price, list it again. Every site makes you do that part yourself.
- List it.
- Nothing happens.
- Drop the price yourself.
- Relist it.
“Ebay tells me to reduce it by 1.00 or 2.00 or 3.00 or even 5.00. I do this many times over.”
eBay built a tool that did this for you and turned it off on 4 February 2026. Depop cannot change prices in bulk at all. Mercari has a version that drops the price for you, but it decides the drops itself, so you find out what it did after it did it.
The answer
You say yes once. We do the rest.
You pick the lowest price you would take. You see every price before anything goes live.
An example
Your lowest ask. It never goes below this line.
It hits your lowest ask on day 90 and stops. You do nothing in between. Same deal whether you have one of something or three hundred.
We are new, so we will not show you buyer numbers we do not have. We can promise the schedule. Your money sits with Stripe, not with us. You get paid 48 hours after it is delivered, 7 days on your first sale. How you are protected
Who runs this
We are small. That is why this works.
The big platforms
- Thousands of people to pay for
- Every change goes through a committee
- A good idea takes months to ship
- They make more when you pay to be seen
Rukata
- You email me and I answer
- Tell me what is broken and I fix it that week
- We only make money when you sell something
- Your money sits with Stripe and pays out to your bank
What it costs
Free to list. You pay when it sells.
Free
No subscription
2% plus 30 cents an order
Pro
$19 a month
0.5% plus 30 cents an order
Founding Annual
$30 a year
0% plus 30 cents an order
The 30 cents applies to every order on every plan. Card processing is Stripe’s and we pass it on at cost. We take nothing on sales tax or on the shipping you collect. eBay and Etsy do. No listing fees, and buyers pay no service fee.
A $50 sale, both sides
- On Rukata, free plan
- $3.05
- You pay $3.05, card processing included. Your buyer pays nothing.
- On Depop
- $5.60
- You pay $2.10, which is less than us. Your buyer is charged $3.50 on top.
Depop is cheaper for you, by $0.95. They charge your buyer instead. A fee on the buyer is just a higher price on your item, which is what made it sit there in the first place.
Ready when you are.
Free to list. You only pay when something sells. Buyers are protected on every order.
Start selling free